Soboard Socials

Is your Instagram actually working for your business?

Answer 18 quick questions and find out exactly where you're losing followers, reach, and clients — and what to fix first. Takes 2 minutes.

Section 1 of 6

Profile setup

Your profile is the first thing people see when they land on your page.

Does your name field contain a keyword people actually search for (e.g. "wedding photographer Sydney")?

Yes — it includes a clear keyword It has my business name but no keyword Just my name, no keyword

Does your bio clearly say what you do, who you help, and what to do next?

Yes — all three are clear Partially — one or two are missing No — it's vague or just a tagline

Do you have highlights set up with clear labels that match what new visitors need to know?

Yes — organised and labelled properly I have highlights but they're a bit random No highlights or they're mostly empty

Content strategy

What you post — and why — matters more than how often you post.

Do you have defined content pillars (clear themes your content always comes back to)?

Yes — I have 3–5 clear pillars I stick to Sort of — I have some themes but they're loose No — I post whatever feels relevant

Does your content move people through a funnel — from discovery, to connection, to action?

Yes — I intentionally mix top, mid, and bottom funnel Mostly — but I don't think about it systematically No — I mostly just post and hope for the best

Do you vary your content formats (reels, carousels, stories, static)?

Yes — I use a mix intentionally Somewhat — I lean heavily on one or two No — I mostly post the same format

Captions

Captions are where followers become buyers — or scroll past.

Do your captions speak directly to your ideal client's pain points or desires?

Yes — I write with a specific person in mind Sometimes — depends on the post No — they're mostly descriptive or generic

Do most of your captions include a clear call to action?

Yes — every post has one Sometimes — I forget or it doesn't feel right Rarely or never

Do your captions tell a story or share a perspective — or are they just describing the image?

I write with story or opinion regularly Sometimes — but I often default to describing Mostly descriptive — short and to the point

Hooks

You have about 1.5 seconds to stop the scroll.

Do your reels and carousels open with a strong hook — a line or visual that makes someone stop?

Yes — I think hard about the first line or frame Sometimes — but it's not a consistent practice Not really — I just dive into the content

Do your pinned posts immediately tell a new visitor what you do and who you help?

Yes — they're strategic and intentional Sort of — they're my best content but not strategic No pinned posts or they're not doing that job

Do you show your face or personality regularly in your content?

Yes — people know who I am from my content Sometimes — but I mostly post product or service content Rarely — I prefer to stay behind the brand

Consistency

The algorithm rewards showing up — but only when it's strategic.

How often do you post to your main feed?

3–5 times per week, consistently 1–2 times per week or it varies a lot Sporadically — sometimes weeks go by

Is your visual aesthetic consistent — same colours, fonts, and feel across posts?

Yes — my grid looks cohesive and on-brand Mostly — but it drifts depending on my mood No — it's pretty all over the place

Do you use Stories regularly to stay visible between feed posts?

Yes — daily or near-daily Sometimes — when I remember Rarely or never

Strategy

Posting without a strategy is like opening a shop with no sign out front.

Do you know which posts are actually driving enquiries or bookings (not just likes)?

Yes — I review analytics and know what converts Somewhat — I check occasionally but don't act on it No — I don't really know what's working

Is your social media content directly connected to a specific business goal right now?

Yes — every post is mapped to a goal Loosely — I know what I want but it's not systematic No — I post and hope it leads to something

Do you have a clear next step for someone who discovers you on Instagram — a simple path from follower to client?

Yes — the path is clear and intentional Sort of — but I haven't mapped it out properly No — people would have to figure it out themselves

One last step

Where should we send your results?

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Is your Instagram actually working for your business?

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